Today, print marketing usually refers to advertising space in newspapers, magazines, newsletters, and other printed materials intended for distribution. Loosely defined as advertising in paper form, this strategy has been in use since ancient times, when Egyptians created sales messages and wall posters on papyrus. Print marketing is the oldest form of traditional marketing. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. It’s the most recognizable typse of marketing, encompassing the advertisements that we see and hear every day. Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. Some traditional marketing strategies are nearly as old as civilization itself-and they’re still effective today. TV spots are just one example of traditional marketing, a category that includes several time-tested marketing techniques. Only 49 percent of viewers are primarily interested in the sports action, while 51 percent say they enjoy the commercials more. But that’s not the only surprising statistic about the biggest football game ever played.Īccording to a recent Nielsen survey, more people watch the Super Bowl for the advertising than for the game itself. The 2012 Super Bowl broke viewing records with an average of 111.3 million viewers-the largest audience in United States television history. How can a marketing school help you succeed?. What types of careers work with traditional marketing strategies?.How is a traditional marketing plan developed?.Who implements traditional marketing strategies?.
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